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                                                First Impressions

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                                                There are never any guarantees that buyers are going to automatically walk through your front door once you place a "For Sale" sign on your yard. So many times you may have to drive traffic to your home. How does a seller market their home to receive maximum exposure? What is a ready, willing and able buyer looking for when they tour a home?  Consider the following:

                                                1.     Since first impressions are one of the most important factors when buyers consider a home purchase walk across the street from your home and try to see what someone driving by would see. This is called "curb appeal. Does your home have some?
                                                       Tips to improve your curb appeal:
                                                • Sweep front walkway and driveway.
                                                • Remove newspapers, bikes and toys.
                                                • Park extra cars away from the property.
                                                • Trim back the shrubs.
                                                • Apply fresh, clean paint throughout.
                                                • Clean windows and window coverings throughout.
                                                • Keep pet areas clean.
                                                • Maintain all sealant (window, tub, shower, sink, etc.) in good condition.
                                                • Make sure roof and gutters are in good condition.
                                                • Mow the lawn and plant flowers.
                                                2. Now, use the same critical eye and walk through your home being careful to systematically look at every room, including the hallway, kitchen, bathroom, utility room, attic and/or basement. What do you see? Could your space use a bit of sprucing up?
                                                       Tips to consider for the interior of your home:


                                                • Kitchen and bathrooms should shine.
                                                • Quick once-over with the vacuum. Carpets should be clean and free of spots.
                                                • Place fresh flowers in the main rooms.
                                                • Put dishes away, unless setting a formal display for decoration.
                                                • Make beds and put all clothes away.
                                                • Enhance the spaciousness of each room.
                                                • Open drapes and turn on lights for a brighter feel.
                                                • Straighten closets. Clear out floors of closets to make them appear more spacious.
                                                • Put toys away.
                                                • Turn off television.
                                                • Play soft music on the radio/stereo.
                                                • Keep pets out of the way, and ensure pet areas are clean and odor-free.
                                                • Secure jewelry, cash, prescription medication and other valuables.
                                                Other important reminders and suggestions:

                                                • Potential buyers usually feel more comfortable if the owners are not present.
                                                • If people unaccompanied by an agent request to see your property, refer them to your real estate professional for an appointment.
                                                • Leave a number where you can be reached if you are leaving town, even for a weekend.


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                                                Yvonne Russell, REALTOR
                                                Remax Associates
                                                (915) 873-8646


                                                910K E. Redd Road, Suite 503, El Paso, Texas, 79912 | Main: (915) 873-8646 | Toll Free: (888) 845-2408 | E-mail: yrussell@remax.net
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